Re-Brand Identity System
The Effectv visual identity system is built around the idea of a screen– a screen that has the capability to move, shift, alter according to the device, location or content. It is both a content holder and a window into discovery. It references the history of Comcast as an entertainment company while also forging a new path forward as a full funnel communications platform.
· Bold · Flexible · Fresh· Edgy · Intriguing · Optimistic · Possibility
Selected Logo Explorations
