Investor Showcase 2024

presented by entrepreneurship@UBC and ICICS

Role: Creative Specialist| Deliverables: Branding, Landing Page, Video, Event Creative Assets (Print & Digital), Photography

Introduction

At the Investor Showcase 2024, presented by entrepreneurship@UBC and ICICS, I served as the Creative Specialist, overseeing the visual and brand direction for the event. My focus was on designing materials that effectively highlighted UBC's most promising ventures preparing to raise capital from Seed to Series A rounds. From digital assets to event signage, I crafted a cohesive visual language that supported the event's mission of fostering investor-founder connections, enhancing the experience for innovators, investors,
and attendees alike.

Key Contributions

Brand and Event Identity
Developed the visual branding for the Investor Showcase, ensuring consistency across all promotional materials, including event signage, social media assets, and digital presentations.

Multimedia Production
Created video features and graphics that spotlighted participating startups, capturing their stories and innovations to appeal to investors and stakeholders.

Photography
Provided event photography to capture key moments, including speaker sessions, startup presentations, and networking interactions. These photos were used for post-event promotion and future marketing materials.

Promotional Campaigns
Designed digital assets for the event’s marketing campaign, including website banners, email newsletters, and social media posts, driving engagement and attendance.

Event Support
Provided audiovisual and design support during the live event, managing presentations, video assets, and event photography to ensure a seamless experience for attendees.

Collaboration
Worked closely with the UBC Innovation team and external partners to align creative efforts with event goals, tailoring content to resonate with a diverse audience of investors and entrepreneurs.